Survey Said SE/EE Reference Manual

Copyright © Marketing Masters 1991-2001   All Rights Reserved

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CHAPTER 8


Using The Survey Respondent


The Survey Respondent program presents survey questions to respondents for their answers. In most applications this will be done electronically by interfacing with the questions on screen through either a mouse device or a touch screen setup. In these environments the captured response data may then be quickly and easily analyzed and reported. Alternatively, responses may be collected on paper surveys. These must then be manually entered using the Survey Analyzer program, or scanned and then imported into the system.

Selecting Answers using the Survey Respondent Program

Survey Said supports a variety of different question/answer types. The following outlines how to answer them;

1. Single Choice, Multiple Choice, Numeric Rating, Ranking and Dual Scale

These question types are answered by selecting from a fixed set of choices. The answers work like toggles. Select it once to choose it, select it again to reset it. For these questions, answers are preceded by a gray square button labeled with a number or a letter, select the answer by any of the following:

  1. Click on the gray button preceding the answer
  2. Click anywhere on the answer text to select it
  3. Type the letter or number on the gray square

2. Scroll Bar for Relative Impression

Another answer input type is a scroll bar. Slide the scroll bar indicator to a position between the extreme rating labels to indicate your choice. This is a relative type indicator which allows you to express your answer by the position of the scroll bar indicator.

3. Text Boxes for typed in answers (Verbatim/Open Ended)

Text boxes require a typed response using a keyboard. Select the text box by positioning the cursor on it and clicking the mouse or use the tab key until the text box receives focus. Answers may also be input by using the "Kiosk Keyboard" for touch screen systems (if enabled).

Entering answers from Paper Surveys

Once paper survey responses have been completed and collected, the answers may be entered into the system for analysis by one of two methods.

First, depending on the number of surveys, the responses may be manually entered by using the Survey Respondent program. The answers are input to each question and upon completion the system can be instructed to save the answers and the procedure can then be repeated for the second, third and fourth surveys etc.

The Second method of response input would be to scan the surveys into a comma delimited ASCII file. This file can then be imported into the survey being answered using the Survey Analyzer Import ASCII File option.

Answering a Survey on A Stand Alone PC

  1. Run the Survey Respondent Program
  2. Click on Select Survey
  3. Choose survey if choices are offered and click Continue
  4. Click on Start Survey
  5. Answer the question presented
  6. Use Previous-Next to navigate the survey questions
  7. Change answers at any time while in the same survey
  8. Click on Finished Survey when completed
  9. Select Save Answers
  10. (if enabled) Print Answers? click Yes, choose print settings and click on OK
  11. System auto resets and is ready for next respondent
  12. Click on Exit when all respondents have answered

Answering a Survey on A PC Network

  1. Run the Survey Respondent or Custom Icon
  2. Click on Select Survey
  3. Choose survey if choices are offered and click Continue
  4. Click on Start Survey
  5. (if enabled) Type in Respondent ID and click OK
  6. (if enabled) Select Categories and click on Accept
  7. Answer the question presented
  8. Use Previous-Next to navigate the survey questions
  9. Change answers at any time while in the same survey
  10. Click on Finished Survey when completed
  11. Select Save Answers
  12. (if enabled) Print Answers? click Yes, choose print settings and click on OK
  13. Click on OK to dismiss the Thank You Form if visible.

Additional Information

  1. Respondents may enter comments if the comment option was selected during survey creation. To enter comments click on the Enter Comments button. Type in the comments text box and click on Return to Survey.
  2. If a respondent has not finished a survey, the Return to Survey option is available.
  3. To answer Single and Multiple choice questions, Click on the Letter preceding the answer, or, Click on the Answer text, or type the appropriate letter preceding the answer on the keyboard.

Customizing Respondents Screens


Customizing The Survey Respondent's Opening Screen

The opening screen can be changed to display any bitmap graphic specified in a file named GLOBAL.BMP. This file is a standard MS-Windows bitmap file and can be generated by programs including MS-Paint.

The optimal dimensions for this file are 636x400 pels (pixel elements) as specified in MS-Paint. If the GLOBAL.BMP file exists in the same directory as the Survey Said for Windows program, it will be displayed.

To customize the Survey Respondent opening screen:

  1. Start Windows
  2. Double click on Accessories and select Paintbrush
  3. Pull down Options and go to Image Attributes
  4. Select pels and set to 636x400
  5. Create your custom image
  6. Save the image in the Survey Said directory as Global.BMP

Customizing Survey Specific Opening Screens

Additionally, for each survey a specific bitmap opening screen can be defined. This bitmap file is bound to the same specifications as described above. It will have the same filename as the survey created and will have an extension of BMP. This file must be in the same directory as the .SDB, .RDB and .TDB survey files. If the survey specific bitmap file is present, it will be displayed as a backdrop until the survey is started at which time it will be hidden.

To customize a survey specific opening screen:

  1. Run the MS-Paintbrush or graphics program that
  2. is capable of generating a MS bitmap file (i.e. .BMP)
  3. Pull down Options and go to Image Attributes
  4. Select pels and set to 636x400
  5. Create your custom image
  6. Save the image as filename.BMP in the survey directory
  7. where filename is the name of the specific survey.

Associating An Image With A Question


The Survey Respondent program detects files with specific names and associates them with a corresponding question. The survey administrator merely names a bitmap file with the appropriate filename and file extension (three digit representation of question number) to make this association.

To associate an image with a question:

  1. Run the MS-Paintbrush or graphics program that
    is capable of generating a MS bitmap file (i.e. .BMP)
  2. Pull down Options and go to Image Attributes
  3. Select pels and set to 636x400
  4. Create your custom image
  5. Save the image to survey filename.XXX

An example would be to associate a bitmap file with question number 11 of a survey called features. The survey file name would be FEATURES.SDB. To associate a bitmap file named EXPHOSP.BMP with question number 11, it would need to be copied to the directory that contains the FEATURES survey and named FEATURES.011.

Additional Information

  1. Use 16 color images whenever possible rather than 256 color bitmap files because they require less disk space and because not all PC's video controllers are set up to view more than 16 colors. It also takes less time to load and display the image on the screen.
  2. Bitmap files should not be larger than 636 pels (pixels) wide or 400 pels (pixels) high. Files larger than these dimensions will not fit within the frame allotted for the image and some of the picture will be clipped (not displayed).
  3. The image can be any bitmap. This allows for very flexible use of image association. The image can be very detailed instructions on how to answer a question. It could also be background information that should be considered before answering a question.
  4. A reference to the View Image command button should be made to remind the respondent an image has been associated with the question. This would be included in the normal text of the question which is created with the Question Librarian program.

Copyright © Marketing Masters 1991-2001