Survey Said 1999 Reference Manual
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The analysis selection from the main screen offers six options; Frequency, Banner, Cross Table, Ranking (as 2-way Frequency), Multi-Field (as 2-way Frequency and Verbatim) and Verbatim. You may select a different analysis type once the Analysis form appears for any of the numeric analysis.
Percent Calculations
The percent values that appear on reports when either Previewed or
Printed can be calculated on eligible respondents or only respondents
that answered the question.
Printing Averages and "Top Two Box"
When printing a Frequency Analysis report, an option box is available
to print the Averages and the total count for the top two choices.
The administrator must specify which two choices for each of the
applicable question types the top two choices are. Either the first
to choices (1 & 2) or the last two choices (i.e. whatever the interval
is set to and the interval - 1 choice).
For Frequency analysis, eligible respondents is the number of respondents that met the category and respondent settings. Only Respondents that answered is the total number of respondents that actually gave an answer for the question.
For a Banner and Cross Table analysis, the primary question percents are processed similar to Frequency percents. However, eligible respondents for the secondary questions percent also requires that the Primary question is answered. Only Respondents that answered is the total number of respondents that actually gave an answer for the secondary question. This also requires that the primary question be answered. The tertiary question of a cross table follows the same pattern. Eligible respondents pass all tests up to and including having answered the secondary question. Only Respondents that answered the question is the sum of the respondents that actually answered all questions and met the category and respondent ID settings.
For Ranking and Multi-Field analysis, eligible respondents selected at least one answer for the question. However, they may not have ranked all items or filled in an answer for all fields in a multi-field question. Only Respondents that answered the question are considered for each possible answer.
Note: Multiple Choice of Multiple Answers can have percents reported that greatly exceed 100% when summed for all possible answers to a question. This is because the total is based on respondents and each respondent can select multiple answers.
Once the keyword list is built, an analysis can be performed. The analysis can be Previewed, Graphed or Printed. Verbatim analysis options include "Count Multiple Instances" and "Word Boundary". If the Count Multiple Instances check box is checked, then all occurrences of the keyword or phrase are counted in a respondents answer. If Count Multiple Instances is not checked, then if the word or phrase is found, it is counted only once per respondent per question, even if it appears several times in their response.
The Word Boundary option is useful for distinguishing between complete words versus a word within a word or a number within a number. An example of a word within a word would be die and diet. Suppose die were in the keyword list, and a respondent used the word diet in their answer If Word Boundary is checked, die would NOT be counted as an occurrence. If Word Boundary is not checked then die would be counted as being found and cause the frequency count to be incremented by one. Another example would be counting the occurrences of numbers. Suppose an answer could range from 1 to 10 for a multi-field question type. If word boundary is NOT checked, the analysis will find and count a 1 in an answer of 1 but it will also find and count a 1 in the answer of 10. When doing verbatim analysis on numeric answers, Word Boundary should probably be checked.
To perform Verbatim analysis on survey response data and generate the corresponding reports:
Open Ended Analysis Screen (Verbatim)
The Print Respondents option allows all respondents to be printed in a survey format. The main and sub categories can be specified as well as the respondents ID, allowing for subset control of the data.
To print all respondents:
The Print Comments and Open-Ended option generates a report of all verbatim comments and responses for all respondents in all main and sub categories. If no comment or response was provided by the respondent their ID is not printed. Specific categories may also be selected to restrict the report to fewer responses. Individual open ended questions can be selected for verbatim reporting as well as selected categories.
The Verbatim responses can be segregated by a single choice of multiple answers question type. This allows the answers to be sorted out by age or gender or some other answer. Possible questions to be used for sorting are available in the Grouping pulldown listbox.
To print verbatim comments and open-ended responses:
The Export Survey Data option creates an ASCII file, which is TAB delimited, for import into target applications such as spreadsheets and databases. The order of the fields in this file are:
1. Answers to questions starting at no.1
2. Comments
Once the data has been imported into a spread sheet or database it's query and report writing capabilities may be used to enhance data analysis. To effectively make use of this option you will need a working knowledge of the target application and the format of the export data file created by the Survey Analyzer program. The Survey Analyzer program will automatically generate a path and a file name with an appended extension of EXP. If there are multiple choice of multiple answers in the survey being exported, you may elect to have the multiple choice responses compressed into a single number or expanded into multiple comma delimited fields. See the Additional Information section.
To Export Survey Data Into Target Applications:
Getting Survey Said Data Into Other Applications
The following scenario details how the exported Survey Said survey data would be imported into Microsoft EXCEL. Similar procedures would be followed to import the data into other databases, spreadsheets, and statistical analysis packages. Survey Said data does not have to be imported into the optional Survey Stats package, because it directly reads the Survey Said native database.
To import survey data into target applications:
Additional Information
Answers Answers Selected Expanded 1 1,0,0,0,0,0,0 2 0,1,0,0,0,0,0 3 0,0,1,0,0,0,0 4 0,0,0,1,0,0,0 5 0,0,0,0,1,0,0 6 0,0,0,0,0,1,0 7 0,0,0,0,0,0,1 1,2 1,1,0,0,0,0,0 1,3 1,0,1,0,0,0,0 1,4 1,0,0,1,0,0,0 1,5 1,0,0,0,1,0,0 1,6 1,0,0,0,0,1,0 1,7 1,0,0,0,0,0,1 3,6 0,0,1,0,0,1,0 1,3,4,6 1,0,1,1,0,1,0 1,2,3,4,5,6 1,1,1,1,1,1,0 1,2,3,4,5,6,7 1,1,1,1,1,1,1
In this example question 5 and question 8 have been defined as multiple choice questions. Questions 5 shows an answer of 45 which means choices 1,3,4 and 6 were selected. If this data were not compressed and if the interval for question 5 is 6 and the interval for question 8 is 7, then the response line in the file would appear as:
Example:
4,3,1,7,1,0,1,1,0,1,3,6,1,0,0,0,0,1,0,5,3,4,1 Expanded Expanded answers answersWhen response data are output to an ASCII file the following rules apply; If multiple choice answers are NOT compressed, then each multiple choice answer will always contain a digit for each possible response. For example, interval = 7 then 7 digits are output to the file, even if all seven possible answers are not selected. Also note that answers "read" from the left being the first option and the right most being the last option defined. Below are some additional examples.
Multiple choice questions showing expansion
Interval Answers Selected Answers Expanded 2 1 1,0 2 2 0,1 2 1,2 1,1 3 1,3 1,0,1 4 1,2 1,1,0,0 4 1,2,3,4 1,1,1,1 6 1 1,0,0,0,0,0 6 1,3,5 1,0,1,0,1,0 7 1,4,7 1,0,0,1,0,0,1 7 1,2,3,4,5,6,7 1,1,1,1,1,1,13. Use single line TAB delimited to export to another package.
4. Use multiple lines for responses for ease of reading.
To Export Survey Questions
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Survey questions may be output to a file in text format. The questions may then be imported into other packages like word processors for specialized survey formatting. The questions may also be imported into other survey packages like telephone interviewing software for specialized applications.To export survey questions:
- Start Windows
- Double click on the Survey Analyzer program
- Pull down the File bar and click on Open
- Select the survey to be exported and click on OK
- Pull down the Export bar and click on Export Survey Questions
- Set options
- Click on OK
- Pull down File bar and click on Close
Import Options
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Import A Survey Said Survey
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The Import Survey File option, imports survey data from a survey created by the Survey Creator program. The file extension is .SDB. It is used to consolidate multiple survey files, typically when multiple stand alone PCs are collecting respondent information for a single survey. When the survey file is first created (and void of responses) it is copied to the PCs which will be collecting the respondents answers via the Survey Respondent program. Once the survey file is populated with answers, it can be copied back to the PC which is to have the consolidated survey data file. When copying the file to the PC where it is to be analyzed, be sure to copy it to a different directory or copy it to a file with a different name, so as not to overwrite the master survey file. To import a survey file:
- Run the Survey Analyzer program
- Pull down the File bar and click on Open
- Select the survey to receive the data and click on OK
- Pull down the Import bar and click on Another Survey Said Survey
- Select the appropriate survey file to import
- Click on OK
- Click on OK Merge on the Merge Survey Data form
Import ASCII Survey Responses
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This option consolidates survey data from a flat ASCII file with a survey file created by the Survey Analyzer program. The format of the ASCII import file is TAB delimited. It allows flexibility regarding the source of survey data. When an ASCII file is imported to a survey file, it must pass two integrity tests. The first test checks the entire file and verifies that there are the proper number of fields for each respondent. This test simply counts the number of commas which separate the expected fields and generates an exception report. The second test verifies the answers are within the proper limits or acceptable ranges. This test also generates an exception report. To import ASCII Survey Data:
Additional Information
- Run the Survey Analyzer program
- Pull down the File bar and click on Open
- Select the survey to receive the data and click on OK
- Pull down the Import bar and click on TAB Delimited ASCII File
- Select the import file and click on OK
- Click on Yes to import data
- Imported data may now be analyzed and reported
1. It might be useful to enter a single respondents answers into the host survey file using the Survey Respondent program and then use the Export command to create an .EXP file. Use this .EXP file as a template to input the rest of the survey data, or compare it to the file that will be imported for correct field definition.2. Do not include any commas in verbatim responses as those are interpreted as field delimiters and will give an incorrect number of responses present. You may, however, simulate a carriage return in a comment response by including two tildes input as ~~.
Mail Diskette (Optional Package)
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Import MAIL DISK A or B
The Mail Diskette option allows surveys to be answered through the mail on a diskette and then returned for analysis. The Import Mail Disk A or B menu item provides the means for entering the survey responses back into one consolidated file. The Mail Disk A or B items are chosen based on the disk drive importing the data. If you have purchased the Mail Diskette option please refer to the Chapter - Using the Mail Diskette Option.
Internet (Optional Package)
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Process Postings
The Import Internet Survey option imports data from Internet respondents. If you have purchased the Internet Web package, please refer to the Chapter on Using the Internet Web Package.Copyright © Marketing Masters 1991-2001